[https://www.afterbabel.com/p/ai-will-make-social-media-worse]
When I look back, I see two ways in which we in the tech community were naively optimistic. First, like many in Silicon Valley, I had an overly rosy view of human nature. Most of us thought that it was inherently good to just connect everybody and everything. But now I can see that even though most people are good––or, at least, they behave well when interacting with strangers––a small number of trolls, foreign agents, and domestic jerks gain access to the megaphone that is social media, and they can do a lot of damage to trust, truth, and civility.
Second, I didn’t fully understand human tribalism and the way that social media could supercharge it. All platforms wanted to grow their user bases and increase their engagement, and we all thought that social media was a healthy way to help small communities form and flourish. But as political polarization rose steadily, not just in the USA but in many parts of the world in the 2010s, we discovered that issues of partisanship, identity, and us-versus-them were among the most powerful drivers of engagement.
- Eric Schmidt, former CEO of Google